WH Smith has been voted the worst retailer on the UK High Street in a survey of more than 10,000 consumers.
Customers complained the shops were out-of-date, products were expensive and staff were rude in the survey by consumer group Which?
Cosmetics chain Lush, discounter Savers and toy chain Smyths Toys came top in the survey, which asked shoppers for their thoughts on about 100 retailers.
WH Smith said just 184 shoppers had commented on its stores in the survey.
“We serve 12 million customers each week, and despite a challenging retail environment we continue to open new shops, and to maintain our presence on the UK High Street,” a spokesperson said.
Which? said its ranking was based on customers’ experiences of buying items other than groceries, their level of satisfaction and the likelihood of recommending each shop.
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It is the eighth year in a row that WH Smith has been ranked in the bottom two of the survey.
The shopping experience at the chain has been humorously documented online by a Twitter account called WHS Carpet.
Shoppers send in photos of wonky shelves, tired flooring and out-of-date stock to the account, which has more than 12,000 followers.
One shopper recently noted that the chain’s Blackpool store was selling both Easter and Christmas chocolate at the same time.